On July 12th 2024 Van Den Bos acquired both the breeding activities and intellectual property of the Freesia assortment from Van Zanten Breeding. With this strategic step, Van Den Bos strengthens its Freesia activities and strengthens the future for their Freesia business. Likewise, Van Zanten Breeding strengthens its focus on its strategic crops.
Van Den Bos was already responsible for the production and sales of the Freesia varieties developed by Van Zanten Breeding.
Robert Piek, CEO Van Den Bos: ”The takeover of the assortment and breeding is a logical next step to serve the Freesia market as best as possible.”
Van Zanten Breeding strengthens with the divestment of Freesia the focus on its strategic crops for the cut flowers and pot and garden plants market. For the coming years, Van Zanten Breeding will continue to carry out the freesia breeding activities under the guidance of Van Den Bos. With this transition period, the activities and
the transfer are safeguarded as best as possible.
Maarten Goos CEO Van Zanten Breeding: ”Both companies are convinced that with this takeover the future for Freesia is sustainably secured.”